digital marketing
01
Reached over 1 million users,
creating 1028 orders by influencer marketing and bespoke event
Client: Optipharm
Optipharm is a medical and wellbeing clinic with two branches in central London, providing medical services and skincare products. They were looking to expand their customer base within the Chinese student population in the UK and increase their sales.
Challenge:
In a highly competitive medical and beauty industry, Optipharm needed a solid online solution to convert more Chinese customers and improve their sales.
Solution:
To highlight the unique services of the business, we launched influencer marketing in a way that is more vivid and lifestyle-relevant. The content creation process also considers being closer to real life. We decided to use more videos to showcase the quality of our medical services and skincare products, allowing the audience to see the original effects of the service.
Outcome:
· Reached more than 1.2m users.
· Over 26k engagements.
· Over 2000 leads.
· Immediate make 1028 orders
· Conversion rate: 51%
Through a targeted video content campaign on Chinese social platforms, With over 100 million views and 25,000+ likes, the campaign generated high engagement and positive feedback from the audience. The tailored approach helped Optipharm to attract 1,999 leads, resulting in 1,028 orders and an impressive conversion rate of 51%.