digital marketing
03
Our 'Explore 100 UK Universities' video series has reached 2.6 million students on major Chinese social media.
University of Birmingham
University of Manchester
LSE
University of Warwick
In 2021, our founder JinJie made a bold decision to voluntarily invest and launch a non-profit project. She has created a video series - 'Explore 100 UK Universities' - aimed at providing young students from all over the world with more information about UK top universities.
What we do?
Why we do?
Studying abroad is a big decision that can really shape a person's life, and the experience of living overseas often ends up being a really happy and interesting memory.
Jinjie noticed that many Chinese students, due to distance and cultural differences, rely on textual introductions on websites to learn about UK universities. That's why she's hoping to use videos to provide a more accurate representation of campus life in UK universities.
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The videos will showcase student accommodation, learning environments, group activities, entertainment during breaks, friendships among classmates, and communities with diverse lifestyles.
This is a long-term project, and we are committed to developing this project to a global scale.
Currently, we've already produced 15 episodes, which have received over 2.6 million views and more than 4,000 engagements. We're hoping that more UK universities will join us in this project."