digital marketing
04
Personalised Social Media Strategy for Increased 100000 followers In a Year
Client: A Client
A client approached us with the goal of quickly building a large social media following to market their products. They were specifically interested in targeting Chinese social media platforms, which posed a challenge as they were unfamiliar with the market and lacked a pre-existing audience.
Challenge:
The challenge was to build a large following in a short amount of time without sacrificing engagement or authenticity. The client wanted to be seen as a trusted source of information and a relatable personality, rather than simply an advertising platform.
Solution:
To address the challenge, we conducted thorough research on the target audience and analyzed social media trends and hot topics in China. Based on this analysis, we created a personalized social media strategy for the client, which included the development of a unique personal brand and individualized content creation.
We crafted a personalised "IP" (Intellectual Property) for the client, which included a distinct video style, tone of voice, and personal storytelling approach. The content we produced was focused on providing value to the audience and sharing relatable stories, rather than solely promoting products. This approach helped to establish the client as a trusted source of information and a relatable personality.
We also focused on building a strong community around the client's brand by engaging with followers, responding to comments, and sharing user-generated content. This helped to create a sense of community and foster a strong relationship between the client and their followers.
Outcome:
Our strategy was successful in achieving the client's goal of rapidly growing their social media following. Within one year, the client gained 100,000 followers on their two main Chinese social media platforms.
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The client was able to successfully market their products through their growing social media presence, establishing themselves as a trusted source of information and a relatable personality.